Simply, a better way to explore museums.

Tree’d gives visitors the freedom to explore at their own pace, guided by their own curiosity. Instead of following a fixed script, they simply ask questions and hear meaningful answers — in clear audio, in their language, and without ever looking at a screen. It’s exploration that feels personal, intuitive, and entirely focused on the art.

Exterior of a classical building with Corinthian columns and ornate pediment.

How visitors use Tree’d

Simple steps, no learning curve.

Once a visitor collects The Handset from the museum’s point of sale, no setup is required. A tap plays an audio story. A question sparks conversations. A seamless system keeps the focus exactly where it belongs: on the museum.

Close-up of a language selection touchscreen with flags of the United Kingdom, Italy, Germany, and the Netherlands, and a red mouse on the screen.

Step 1: Select your language

Start your journey by tapping your handset on the NFC Language Panel to choose the language for the tour. It is usually located near the museum’s ticket office.

A marble statue of a man holding a red telephone receiver up to his ear, facing a glass display case with another marble bust of a man; the background is plain gray.

Step 2: Choose an exhibit

Exhibits have an NFC chip nearby. Just tap it with the Handset, and you’ll instantly hear the story behind the piece in around 60 seconds through a prerecorded audio track,

A grayscale sculpture of a woman holding a bright red telephone receiver to her ear.

Step 3: Start a conversation

Have a question? Just ask. The handset listens, understands what you’re asking, and responds. All information provided by the AI model is museum-approved, meaning zero risk of misinformation.

Why visitors love Tree’d